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13-Point WordPress SEO Checklist for Beginners
The best part, you can get started with the MonsterInsights Lite version for free to add analytics to your site. The plugin also offers a premium version and helps set up advanced tracking features like eCommerce tracking, form conversions, and more.
With AIOSEO, you can analyze readability issues inside the content editor and get suggestions on improving your content.
The free tool will analyze your site and tell you whether the website is mobile-responsive or not.
A simple way of checking load time is by using MonsterInsights. It lets you run a website speed test and shows a Site Speed report inside your WordPress dashboard.
Optimizing your images for search engines is also important in WordPress SEO. One way of doing that is by ensuring that your photos have descriptive alternative or alt text.
You can follow these guides to add your WordPress site to each webmaster tool:
3. Add Google Analytics to WordPress
For more details, please see our guide on how to do keyword research for your WordPress blog.
5. Use LSI Keywords and Check for Keyword Stuffing
Search engines use these links to find and index content on your website. It also helps pass authority from one page to another.
Once the sitemap is ready, you can submit it to search engines using different webmaster tools.
12. Check Your WordPress Website Speed
That said, it is vital that you don’t stuff the keywords. Using the exact search term repeatedly doesn’t provide a great reading experience for users, and search engines are pretty clever at detecting keyword stuffing.
6. Optimize Your SEO Title and Meta Description
Google Analytics can help you track your WordPress SEO efforts and see the number of visitors that come from organic searches. It is an excellent tool for tracking website traffic and keeping an eye on all the traffic spikes and dips.
We hope this article helped you learn about the WordPress SEO checklist for beginners. You may also want to see our guide on how to get free SSL certification for WordPress sites and the ultimate guide to WordPress security.
For more details, you can read our beginner’s guide to image SEO.
9. Add Internal Links to Your Content
Going through a search engine optimization (SEO) checklist can help you follow best practices and ensure you don’t miss out on small details. This way, you can rank higher on Google and grow website traffic.
For example, Google Search Console shows which pages are indexed in the search results. You can then find out why Google doesn’t index other pages, fix any issues, and submit pages for indexing.
You can also go to Media » Library from the admin panel.
Besides that, you can write short sentences, use bulleted lists, break long chunks of paragraphs into smaller paragraphs, and add a table of contents. Adding images, videos, and other multimedia can also enhance readability and make your content more engaging.
After that, simply select any image and enter the ‘Alt Text’ in the right side panel.
In WordPress, you can easily add alt text to your images. When you upload a picture in the WordPress content editor using the Image block, you’ll see the Alt Text option in the settings panel on the right.
https://www.wpbeginner.com/articles/651472
To learn more, you can follow our step-by-step guide on how to install Google Analytics in WordPress.
4. Do Keyword Research for Your WordPress Site
These free tools help you track your site’s organic search performance. You can use them to see which keywords people are using to find your website, check rankings, submit sitemaps, uncover errors that might be preventing your site from ranking in search engines, and more.
First, you should make it easier for search engines to find your website and index your site. WordPress has a built-in option that stops search engines from crawling your site. If it is enabled, Google and other search engines will not list your site in the search results.
That said, let’s look at the WordPress SEO checklist for beginners. Here are all the things we’ll cover, so you can simply click the links below to jump ahead to your preferred section:
1. Install a WordPress SEO Plugin
Search engines are often the largest source of traffic for many websites. However, the idea of optimizing your site for WordPress SEO can be intimidating, especially for beginners.
By improving the readability of your content, you can help users quickly scan your articles. A simple way of doing that is by grouping sections of your content under headings (H2, H3, H4, and so on).
You can then use these terms throughout your content and cover the overall topic in depth. This also helps search engines better understand your content.
Keyword research is a technique that content creators and SEO experts use to discover topics your audience is interested in using search engine data.
Now that your content and on-page SEO is optimized, there are a few technical elements you should also check as part of the WordPress SEO checklist.
You can use the checklist by going through each point step by step. After that, make changes to ensure search engines can easily crawl and index your content.
You can check this by heading to Settings » Reading from your WordPress dashboard, and scrolling down to the ‘Search engine visibility’ section. Just make sure that the ‘Discourage search engines from indexing this site’ option is not checked.
The title of your WordPress blog post or product page plays an essential role in search rankings. A compelling title will encourage the user to click on the link.
The easiest way of setting up Google Analytics in WordPress is by using MonsterInsights. It is the best Analytics solution for WordPress, and you don’t have to edit any code or hire a developer to configure Google Analytics.
If you’re not sure how to insert internal links, then please see how to add links in WordPress.
10. Improve the Readability of Your Content
It is an SEO best practice to include the primary keyword in your SEO title, meta description, and URLs. Plus, you should ensure that your titles are not more than 55 characters and meta descriptions are not more than 155 characters. Otherwise, Google will truncate your headline and description.
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