7 Best Ways to Use Content Marketing for Startups

Content marketing refers to the practice of creating specific strategies for conceptualizing, planning, creating, and sharing content for your brand.\xa0

As a startup, it goes without saying that you have many different things on your mind, and content marketing for startups might not be the first thing on your list.\xa0

However, it is an incredibly important part of your overall marketing plans and without it, you can have a hard time getting established or finding new business.\xa0

• But why does content marketing for startups matter?\xa0
• What are the steps to creating a content marketing strategy?
• What are the best tactics for using your content?\xa0

In this article, we’ll answer those questions and help you understand what types of content are going to be best for your content marketing strategy.

Is Content Marketing for Startups Important?

The short answer is yes.

The longer explanation deals with the significance of content as a lead-generation tool.\xa0

Many startups believe that content creation is a later-stage activity that can be delayed until other parts of their business, such as creating products, perfecting services, hiring employees, and working with customers, are developed.

However, the opposite is true.\xa0

Content is a powerful lead-generation tool that can help startups find new customers and build a client base.\xa0

By having your content strategy in place at the launch of your startup and developing it with your business growth, you can drive more leads and sales.

Other important benefits of content marketing for startups include:

• Boosting your brand’s online presence
• Establishing your brand as an authoritative and trustworthy industry expert
• Increasing brand loyalty from customers
• Growing your startup’s pages
• Bringing in new leads and prospects who can be converted into customers

What are the Basic Steps for a Content Marketing Strategy?

There’s a lot more to creating a content marketing plan than throwing out different content pieces with your brand’s name on them.\xa0

A successful content marketing strategy will rely on well-planned, thought-out, and properly executed tactics.\xa0

Before you can begin planning those steps, however, you first need to create the foundation of a content marketing strategy.\xa0

In order to start your content marketing journey, there are a few basic steps that need to be followed so a strong base to build off of is put in place.

1. Establish Your Goals

Before you can start writing content and posting it, you need to have your end goals established.\xa0

Without clear goals, your content has no purpose and you don’t have any goalposts in place for whether a piece of content is successful or not.\xa0

Start by thinking broadly about what you want your content to accomplish.\xa0

Is it to bring awareness to your brand? Or is it to educate readers about a specific part of your services?\xa0

By knowing what you want your piece of content to accomplish, you can focus your creation process and define what success looks like.

2. Define Your Persona

Your personas are fictionalized representations of your ideal customers.

Personas are used to help you create a clear picture of who you want to market to and why they would be interested in the products or services you have to offer them.\xa0

By defining your personas, you can narrow down your audiences and create content that speaks directly to their needs and wants.\xa0

Things to include in your personas include:\xa0

• Demographic information (age, gender, location, etc.)
• Topics of interest
• Personal and professional goals
• Pain points
• Buying patterns
• Level of interest in your brand
• Needs and wants

3. Research Your Competitors

Knowing what content your competition has found success with can be a great way to start content marketing for startups.

You can rely on others in your industry to learn what does and doesn’t work with your ideal audiences rather than trying to figure it out for yourself.\xa0

Researching your competitors can save you time and money in the long run as you won’t spend time on efforts that don’t bring in results.\xa0

It also allows you to create benchmarks of where your startup stands in comparison to those who have been in business longer than your brand.

4. Complete Topic and Keyword Research

As you begin your content marketing efforts, it might seem overwhelming to pick what types of topics to focus on when creating content.\xa0

After all, there are plenty of things to talk about in your industry!\xa0

Before getting frustrated with the process, take a step back. Consider the very broad topics that will be of interest to your audiences, and work down from there on creating more specific ideas.\xa0

You should also do keyword research to see what search terms are used to look for information related to your industry, brand, products, or services.\xa0

That can also help you narrow down what specific search terms to focus your content creation around to get the most hits.

5. Review Your Existing Content

Even brand-new startups have some existing content.\xa0

Whether it’s sales sheets, product descriptions, or your website pages, there is some existing content you can examine.

Reviewing your existing content can help you find ideas and see what areas you’ve already covered.

Looking over your existing content can also help you determine if there are any content quality issues you need to address, or a specific brand voice and style you want to continue using in upcoming content pieces.

6. Devise Your Strategy

Once you’ve done the initial groundwork and planning for your content marketing, you can start to devise and build out your strategy.

Start by looking at your content topics and pick out which you want to focus on first.

You can then work on putting together a plan that creates content pieces that match your goals and targets the personas you want to bring into your startup through content marketing.

7. Plan Your Execution Steps

Once you’ve got your strategy framework in place, it’s time to go through the specific steps you’ll need to take in order to execute your strategy.\xa0

There are a few different considerations to take a look at, such as:

Channels and Resources

What channels are you going to use to distribute your content? Are you planning on utilizing social media, posting on other reputable sites, or optimizing your content for SEO?\xa0

Think about the different types of channels and resources you can use for your content distribution.

Content Marketing Sales Funnel

Content marketing should pull in new audiences and move them through your sales funnel until they convert to a customer.\xa0

Creating a smooth, seamless process to move customers through your funnel is an important part of building your audiences and gaining new customers.

Content Production Schedule

Your content needs to be on a production schedule. Without a well-planned schedule in place, you’re likely to fall behind in your content production and struggle to keep up.\xa0

Creating a content calendar that lays out exactly when content is created and published can be a big help.

Besides a content calendar, you can count with a group of ghostwriters to delegate the production of the pieces so you can deliver everything on time.

What Types of Content Can Your Startup Create?

Content is a term used to describe a large number of different formats and versions of taking in information.\xa0

While there are dozens of content types out there, there are a few that are more valuable to startups than others. Those can include:\xa0

• Blog articles
• Case studies & testimonials
• Email campaigns
• Social media posts
• Podcasts
• Videos
• Infographics

What are The Most Successful Ways of Content Marketing for Startups?

Now that you know how to create a content marketing plan and the different types of content that can be most beneficial to your startup, let’s talk about the most successful ways you can use content marketing for startups.

1. Search for New Industry Hot Topics

Looking up popular industry topics can be a big help for businesses that are just starting out.\xa0

Rather than trying to generate successful content topics by yourself, you can use what’s already worked as a jumping-off point.\xa0

Using SEO competitor tools or keyword tools, you can find the topics that are currently creating a buzz in your industry and create your own takes on those ideas.\xa0

That allows you to capitalize on viral ideas without needing to create them organically on your own.

2. Submit Guest Posts to Reputable & Trustworthy Sites

Creating backlinks and finding new audiences are both important parts of getting a new business venture off the ground.\xa0

By posting guest blogs on other trustworthy sites, you can bring in new traffic from those sources as well as create links back to your website.\xa0

Guest posts help you bring content to new audiences, as well as improve your SEO.\xa0

By having links referencing your site on trustworthy, authoritative sites, Google and other search engine algorithms will have more trust in your website, which can improve your SEO rankings.

3. Create Content that has Visual Appeal

What’s more interesting: a long, text-heavy blog post or an infographic with interactive elements and interesting graphics?\xa0

The answer should be obvious.\xa0

There’s truth to the saying that a picture is worth a thousand words, and creating visually appealing content can bring a big boost in views for your brand.\xa0

While it’s true that some forms of visual content can be expensive, tools like Canva and online tutorials on YouTube can help you create great visual content without any design experience.\xa0

That can save you as you work on establishing your startup.

4. Involve Industry Influencers in Your Content Creation

Influencer marketing can be helpful in boosting your content creation and getting your content more views.\xa0

Industry influencers are people who hold significant sway in your area and have large, dedicated audiences who trust what they have to say and what brands they recommend.

By mentioning specific industry influencers in your content, you increase the chances that they will share your content or shoutout your brand without the need to pay for a contract.\xa0

You could also try giving them some free products, so they will give honest reviews and feedback to their audiences.

5. Promote All Your Content on Social Media

Social media can be a huge distribution tool for your content.\xa0

Along with regular social media content posts, you can use your social channels to promote all other content you create.\xa0

Have a new blog post? Post about it on social media! Have an upcoming webinar or product demo? Post about it on social media! Want to get the word out about a new sale? Post about it on social media!

6. Write About Niche Topics and Target Long-Tail Keywords

When you are starting to create a name for yourself, it can be hard to compete directly with the players who have been in the game for years.

Instead of trying to compete for the biggest keywords, try creating content about niche topics using long-tail keywords. That can help you gain a foothold even as a startup business.

7. Create the Perfect Posting Schedule

As you gain audiences and frequent viewership for your content, people come to expect that content at a certain time.

If you post on your blog weekly, but then skip a month, you’ll lose that viewership that you could rely on before. Consistency and a strong posting schedule are key.\xa0

You’ll also want to make sure you are posting at the ideal times for each content format.\xa0

For example, different social media platforms have different ideal times when more people are likely to see your posts.

Success Stories: How Content Marketing Works for Rock Content

If you want proof of how content marketing works for startups, look no further than Rock Content.\xa0

Rock Content began as a small startup with only a few employees.\xa0

Over time, we implemented the best content marketing strategies for startups to grow and become a global influence in the field of digital marketing and content creation.

With 500 employees and over 8 million website visits, Rock Content has become a powerful marketing and technology experience for readers.\xa0

In fact, Rock Content was able to grow from $8 million in revenue in 2018 to $26 million just two years later.

One of our latest acquisitions is a testament to the dedication Rock Content has to content marketing.\xa0

WriterAccess is a freelance writing platform that connects businesses with qualified and experienced writers who can deliver outstanding content like blog posts, e-books, web copy, emails, research papers, social media posts, and much more.\xa0

To learn more about WriterAccess, try our 14-day free trial to see exactly what WriterAccess can do for you.

But Rock Content isn’t alone.\xa0

Many other startups have used similar content marketing tactics to become major industry brands and well-known names.\xa0

Take HubSpot, for example. While it might seem like this marketing giant was never a startup, there was a time they were not at the top of the search results pages.

Through their innovative and informative content, they’ve been able to grow to have over 75% of leads come in through content.

Another big brand that grew to success was Mint, a well-known personal finance app purchased by Intuit in 2009.\xa0

At the time, blogging still wasn’t adopted by all businesses, especially not those in industries like finance.\xa0

However, Mint decided to take a different approach than its competitors.

They created the MintLife blog and produced videos, news roundups, and informational tips for personal finance that no one else was doing.\xa0

This content strategy helped Mint rank high on search engines, all before the app was available to consumers.

Wrap Up

Content marketing for startups isn’t just a good idea. It’s an essential step to establishing your new brand, gaining audiences, and growing your brand’s presence online.\xa0

It allows a startup to get ahead of competitors and claim the important digital real estate.\xa0

Without a strong content strategy plan, your startup might be playing catch-up rather than growing organically with content.

To learn more about ways you convert your leads, check out our recorded webinar on converting with content

You’ll learn how to generate more conversations, build better content that converts, and use data to drive your content decisions.\xa0

If you want to get a head start on content production for your startup, try WriterAccess 14-day free trial.\xa0

There, you’ll connect with the best writers for your brand and produce outstanding content that drives leads and raises revenue.