Do you want to better understand your website visitors?
You can follow our step-by-step guide on how to add your WordPress site to Google Search Console to get started.
For example, a user might be visiting with informational intent and looking for basic information about your service. However, if you show an article that has a transactional intent, then the user might not be satisfied and would eventually exit your site.
In the report, you can see the number of plays, average watch time, average percentage watched, and completion rate for each video. To learn more, please see our guide on how to track video analytics in WordPress.
With MonsterInsights, setting up customer journey tracking is very easy. It offers a User Journey addon that automatically works with popular eCommerce plugins like WooCommerce, MemberPress, Easy Digital Downloads, and more.
For instance, MonsterInsights tracks outbound links and affiliate links on your site. This helps understand user behavior and lets you see where they click.
Another way of quickly understanding your WordPress website visitor intent is by adding interactive polls on your site.
We hope this article helped you learn how to understand WordPress website visitor intent. You may also want to see our guide on how to increase your blog traffic and the best push notification software.
Similarly, you can uncover your most important pages.
It even shows which device and browser your visitors use, which marketing campaigns are performing the best, and top referral sources.
6. See What Search Terms People Use on Your Website
The plugin comes with built-in templates and questions that help create a quick feedback survey. There is also a UserFeedback premium version that offers more templates, questions, and customization options.
However, there are many WordPress plugins and tools that you can use better understand your audience and their behavior.
The best way to create interactive polls in WordPress is by using WPForms. It is the best contact form plugin for WordPress and offers a Survey and Polls addon.
Uncovering the true intention of users and why they’re on your website can be challenging.
If you have a WordPress blog, then you can find out which content your visitors like. This way, you can create content that your audience prefers and boost your website traffic.
Check out our tutorial on how to create an interactive poll in WordPress.
You can then view a report inside your WordPress dashboard and learn more about the path your customers took.
To start, you will first need to see what keywords people are entering in search engines. You can do that by using Google Search Console. It is a free tool by Google that helps monitor your site’s presence in search results.
The easiest way of understanding your visitors’ intent is by asking them for feedback. You get to know what your audience is looking for on your website and uncover their pain points.
You can track all this using MonsterInsights. It is the best Analytics plugin for WordPress and makes it very easy to install Google Analytics in WordPress without editing code.
For instance, let’s say a user enters a search term on Google looking for information about your products. Instead, you’re offering them a sales page with transactional intent that has limited details about the product. This will be bad for your WordPress SEO and user experience.
Plus, you’ll see how users navigate your website. Using this information, you can uncover the navigational intent of users and make it easier for them to find the right products, smoothen the checkout process, optimize the product pages, and more.
However, some users fill out forms while others don’t. By tracking the user journey, you can see the steps people take before submitting a form.
Knowing user intent can also help improve your website experience. You can see the path a user takes on your website before converting. This way, you’ll be able to fix any issues, like making the checkout process straightforward or providing a table of contents in an article for better navigation.
For instance, if you have an online store, then you can run surveys to find out what buyers are actually looking for or where they are satisfied with their purchase.
For instance, you can see where they click, which pages they visit the most, which files they download, which videos they watch, and more.
After you’ve uncovered the keywords people are searching for, the next step is to perform keyword research and figure out their user intent.
You can also track customer journeys on your eCommerce store and learn more about your visitors’ intent. Customer journey tracking will help you see which pages each user visited, how long they stayed there, and what they did before completing a purchase.
It will also show the intent behind each search term. For instance, if the intent is informational, then your users are looking for answers to a specific question or topic. Or if it is transactional, then people are looking complete an action like purchasing a product or service.
The best way of adding collecting feedback from your audience is by using the UserFeedback plugin. It is a free and powerful plugin that lets you launch surveys and get quick feedback in real-time.
That said, let’s look at how you can better understand website visitor intent. You can click the links below to jump ahead to any tip.
Understanding WordPress Website Visitor Intent
While surveys can be open-ended, polls are focused. You can show multiple options for users to choose from, show a rating scale, or show a simple yes/no question. The highest votes for an option will help you uncover the intent behind using your website.
By figuring out the intent of your visitors, you can offer what they’re looking for. This helps you create more helpful content, improve your website experience, offer the right products, and more.
You can create custom search engines and algorithms to include custom fields, tables, categories, tags, documents, products, and more in the search process.
This way, you’ll learn a lot about user behavior and what compels them to fill out forms on your website. Using the insight you get from understanding your visitor’s intent, you can create forms that help gather more leads and grow your business. Plus, you’ll also be able to reduce form abandonment.
MonsterInsights shows the top pages and posts that people visit on your site. Using this insight, you can uncover content that your audience likes.
If you have videoes embedded in your content, then MonsterInsights can also help see which videos get the most engagement. For instance, if an informational video is getting more plays, then you can create similar videos to attract more visitors.
MonsterInsights runs a quick survey and asks its visitors what content it should create. This is really useful in coming up with new content ideas.
Next, Search Console will show all the keywords your site is ranking on. If you’re using MonsterInsights, then you can see the Search Console report inside your WordPress dashboard.
Forms are a great way to stay connected with your users. They help you get feedback from people, resolve their queries, collect online payments, accept file uploads, gather leads and newsletter subscribers, and more.
To better understand what is a visitor or user’s intent, you can break it down into 4 types:
- Navigational – When a user searches for your brand name in the search engine to find the website URL or visits your site to find a link to the contact form, then this is called navigational intent. For instance, a visitor might be looking to fill out a contact form and get in touch with you about guest posting.
- Informational – This is when people are in the research phase and are looking for information about a product or service. Informational intent allows visitors to gain more knowledge about a topic or solve a problem. For example, a user might be looking for an article to learn more about your software before making a purchase.
- Commercial – A user might visit your website to compare different products and services. When this happens, then the visitor intent is said to be commercial. The purpose of the visit is to find out which product or service is better and which they should buy.
- Transactional – When someone visits your site to make a purchase, then the intent is transactional. Users are in the final stage of buying a product or service. They can also visit your site or online store to find discount coupons and deals before purchasing.
Why Understand WordPress Website Visitor Intent?
As a website owner or a marketer, trying to understand visitor intent is like reading minds. It uncovers a wealth of information that can help grow your business.
For more details, please see our guides on how to enable customer tracking in WooCommerce and how to track customer journeys using MemberPress.
5. Find Out How People Use Your Website
In the screenshot below, you can exactly see on which page the customer arrived, which pages they then visited, and how long they stayed there before buying a product.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
