How to Use Contact Form to Grow Your Email List in WordPress

If you want to boost conversations and turn readers into paid customers, read our other tutorials, such as our guide on how to create an email newsletter the right way or our expert guide on easy ways to grow your email list fast.

The first thing you’ll need is to install a contact form plugin for WordPress. With so many contact form plugins on the market, it can be hard to choose the right one.

2. Create a New Contact Form

Make sure you’re tracking your WordPress form so you can see the number of views and conversions it gets.

Next, you’ll need to connect your email marketing service. WPForms has many integration addons for the top email marketing platforms, including Constant Contact, Drip, Mailchimp, and more.

5. Embed the Contact Form Into a Page

Then, fill in the fields based on your intent. You can update the subject line, the name, and the email.

Enable notifications

That being said, if you want to connect to other email marketing services, you’ll need to be a Pro subscriber of WPForms. Click here to upgrade to the WPForms Pro version.

This will allow WPForms to fetch your email service account and pull in data from Constant Contact.

Paste Constant Contact authorization code

For instance, you can direct them to a thank you page along with other high-converting articles.

Instantly grab the attention of visitors with signup forms that pop up after a certain amount of time. You can add a pop-up signup form to any webpage and choose when you want it to trigger.

Give it an appropriate name so that you can keep track of it, and then click ‘OK.’

Constant contact connection

Just head over to the Settings column in the WPForms builder and select Notifications. Make sure to toggle the ‘Enable Notifications’ button on.

A form notification is an email that goes out to the user once they submit a message and subscribe to your newsletter from the contact form.

Scroll up and click on the ‘Embed’ button located on the top right of the screen.

Embed contact form to contact page

This shows that the connection is working and verified.

Constant Contact connection verified

GDPR, or General Data Protection Regulation, is a data protection and privacy regulation to give consumers greater control over their personal data.

Placing a signup form in the sidebar makes it easily accessible to visitors on every page of your website. The added convenience can increase the odds of users subscribing to your newsletter.

WPForms has a built-in user journey feature to see which pages users go to before they land on your form.

Adding a contact form in WordPress is easy and doesn’t require any coding! Follow these steps, and your form will be ready in no time.

Find the Simple Contact Form template and click on ‘Use Template.’

WPforms contact form templates

With email marketing, you can customize your email newsletter any way you want without being subjected to the unforgiving social media algorithm changes.

Scroll down to configure the email message.

Placing a sign-up form after a blog post is less intrusive and allows you to tailor your call to action (CTA) to the content the reader has just consumed. You can place relevant offers in front of visitors to boost conversions since the CTA aligns with their interests.

Copy the code so you can enter it into WPForms.

Copy authorization code for Constant Contact

Then scroll down until you see the GDPR section. You’ll want to check the ‘GDPR Enhancements’ box.

Scroll to the bottom of the list fields box and click on ‘Enable Conditional Logic.’ This means that the signup checkbox only appears when the user has completed a specific action, such as providing their email address.

Make Your Form GDPR Compliant

Long forms are boring and can deter users from completing the form.

In the ‘Field Options’ tab, you will need to delete two checkboxes, since we only need one checkbox for the email signup.

Next, you’ll be given a Constant Contact authorization code.

Even after users submit the form and subscribe to your list, you should use the opportunity to redirect users to other pages to get even more conversions.

If you’d like even more in-depth tracking, we recommend using MonsterInsights.

Under the Fields column, drag the ‘Checkboxes’ box to where you want to insert the signup option in the contact form.

If you’re not using WordPress to build your email list, you’re leaving money on the table. Emails are a great way to promote your products or services, build a loyal customer base, and even increase your customer lifetime value.

Besides that, you can capture their initial interest by allowing them to join your email newsletter. This allows you to stay in touch with them via email, which can lead to future revenue as you send targeted offers and promotions to an engaged audience.

Form spam is a big problem that every website deals with. Countless hackers are trying to send phishing links or find your direct email to hack into.

Once you have created your form, the next step is to add an email subscription box to the same form.

Assuming you already have a contact page, you’ll click on the ‘Select Existing Page’ button.

If you want to learn more about creating contact forms, see our detailed instructions on how to easily create a contact form in WordPress.

Best Practices for Designing Your Contact Form

You’ll be sent to your WordPress page with the WPForms embedded inside. Customize your page to fit your needs.

In this article, we will show you how to use contact forms to grow your email list in WordPress so you can get more customers.

How to use contact form to build your email list in WordPress

Why Use Contact Forms in WordPress to Grow Your Email List

Go to the ‘Marketing’ column in the form builder and find your email service provider. Then, simply click on ‘Add New Connection.’

Connecting to Constant Contact in WPForms

Pop-up Sign-up Form

For example, if you intend to take their Full Name and Email, you want to select the appropriate dropdown menu.

Constant Contact list fields

Make sure to choose the appropriate account and list.

Choose email list from Constant Contact

You can read our guide on how to add CAPTCHA in WordPress to learn more about how it works and include them in your contact forms.

Just head over to WPForms >> Settings in your WordPress admin area. Then, under the ‘General’ tab, you’ll find the ‘GDPR’ section.

General settings in WPForms

All you have to do is add a signup box at the bottom of the contact form, which offers a subtle way to enhance your lead generation strategy and grow your list.

How to Create a Contact Form with WPForms in WordPress and Collect Email Subscribers

From there, you want to add a name below. It’s just for internal reference and won’t be visible to your site’s visitors.

Congratulations, you’ve successfully created and published your contact form. With the email signup box in your form, you’ll be able to collect subscribers to help grow your list as you receive new inquiries.

Once the connection is complete, you’ll see a checkmark next to the Constant Contact tab.

Unlike other marketing channels (paid or organic social media), you own and control the content and list of subscribers. However, on social media platforms, if anything happens to your account or even the platform, you’ll lose everything.

Limit the Number of Fields

Note: WPForms Lite supports Constant Contact automatically, meaning you can get started growing your list for free!

Then check the ‘Disable User Cookies’ box if you want to remove user tracking cookies. You can also tick the ‘Disable User Details’ option so WPForms doesn’t collect user IP addresses.

GDPR in WPForms

You’ll be taken to the WPForms drag and drop form builder. In the ‘Setup’ tab, you’ll select the template you want to use for your contact form.

Next, you want to add the list of fields that you plan on capturing from the contact form.

This is required if you plan on collecting personal information from anyone living in the European Union.

1. Pick the Best Contact Form Plugin

If you want to increase form submissions and maximize conversion rates, make sure to limit your contact form to under five fields.

How to Grow Your Email List With Other Forms

Building a WordPress contact form is just one way to add new subscribers to your email list. There are dozens of other list-building strategies besides adding an email optin when someone sends you a message.

We recommend WPForms because it’s the most beginner-friendly and feature-rich contact form plugin available. With its easy drag and drop interface, you can have your form live in minutes.

WPForms homepage

Once you’ve written your email message, click the ‘Save’ button up top.

Confirmation email message

Under the ‘Choices’ checkbox label, you need to write something that allows visitors to confirm and provide consent to submitting their contact information.

You can even make your pop-ups more interactive and animated with a slide-out contact form. These interactive and animated forms divert visitors’ attention and allow them to quickly fill out the form without leaving their current page.

Inline or After Post Sign-up Form

On the page displayed, you’ll need to register WPForms with Constant Contact by clicking on ‘Click here to register with Constant Contact.

Register Constant Contact in WPForms

Simply click on the minus icons from the ‘Second Choice’ and ‘Third Choice’ checkboxes to remove them.

Removing checkboxes in WPForms

Make sure to choose what the required field users must complete for the signup box to appear. For instance, you most likely want their email address to be required but their name and email list signup be optional.

Enable conditional logic for WPForms

WPForms CAPTCHA feature helps prevent robots from submitting your contact form.

Track Your Results

Configure Form Notifications

Sidebar Sign-up Form

Now, you’re ready to add the contact form to a post or page on your WordPress website.

From here, you can connect your Constant Contact account to WPForms.

Turn on CAPTCHA for Spam Protection

First, you will want to install and activate the free WPForms Lite plugin. For more details, you can see our step by step guide on how to install a WordPress plugin.

Contact forms on your WordPress site provide a secure and easy way for visitors to ask questions, book your services, or send in feedback.

WPForms will ask you which account and list you’d like to use for this contact form. When you select a list, it’ll add new email subscribers to the list of your choice.

Then, just change the label to something that aligns with your intent, such as ‘Signup for our Email List.’

Once you’ve selected your form from the dropdown menu, click on ‘Let’s Go!’

Embed contact form to your contact page

Here are several ways to do so using various types of forms.

If you don’t have a contact page, then you’ll choose the ‘Create New Page’ button.

Embed in a page contact form

3. Add Email Signup Checkbox to Your Contact Forms

Connecting contact forms to your WordPress website lets you capture valuable leads and expand your email subscriber list.

Want to learn how to use contact forms to grow your email list in WordPress?

We recommend creating Exit-Intent pop-ups with OptinMonster. These forms are less intrusive since they only appear when a user is about to leave your website. This can result in a less disruptive user experience than pop-ups that appear immediately upon arrival, which can annoy or deter visitors.

Once you’ve filled in both fields, click on the ‘Connect’ button to continue.

Connect Constant Contact to WPForms

Once WPForms is activated, go to WPForms ≫ Add New in your WordPress dashboard.

Add new form in WPForms

When you’re logged in, click the orange ‘Allow’ button to give WPForms access.

Allow access to Constant Contact from WPForms

You’ll be asked to choose the page you want to add your contact form to.

With hundreds of templates available, you can choose a form for just about any occasion.

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You can use this WPForms Coupon to get 50% off on any WPForms plan. The paid plan gives you advanced features such as fancy fields, conditional logic, user journeys, multi-page forms, and the ability to install other addons.

For example, you can label the checkbox with something like ‘Sign up for our email list.’ Then name the choices with ‘Yes please!’

Signup email box in WPForms

Fortunately, you can easily create GDPR compliant forms in WordPress with WPForms.

Paste this code into the ‘Constant Contact Authorization Code’ field back in the WPForms.

They add legitimacy to your website since many people see contact forms as a trust factor. The idea that you can reach out to them directly makes your business more trustworthy.

You will notice that there are three checkboxes. Click on the field to open its settings.

Checkboxes in WPForms

It’s a good idea to set your form notifications properly.

But why use contact forms to build your email list?

You’ll be asked to name this connection.

When you’re ready, hit the ‘Publish’ or ‘Update’ button to make your page live.

Publish contact page in WordPress

Readers are on your website for a reason. The less you interrupt them, the more likely they are to stick around and convert.

To maximize your success and get the most out of your contact forms, you’ll want to follow these best practices.

4. Connect Your Email List to WPForms

After clicking the link, a window will open, and you’ll need to log into your Constant Contact account.