WPForms comes with a smart conditional logic feature that allows you to show or hide form fields based on the user’s answers to previous form fields.
We’ll show you 2 methods of creating an NPS survey in WordPress. You can use WPForms or UserFeedback plugin. Simply click the links below to jump ahead to your preferred method.
Method 1: Creating NPS Survey in WordPress using WPForms (Recommended)
Besides that, you can also show the display length of your survey and configure a survey run time. The display length will let you decide how often the survey will appear to a user and run time helps you set how long the survey will appear on specific pages.
If you scroll down, then you’ll see the Behavior section.
Let’s add some smart conditional fields to the form to get more helpful feedback from users.
WPForms makes it super easy to add forms to any post or page on your website.
Next, you can switch to the ‘Settings’ tab at the top.
Since we’ll be creating an NPS survey, you use the default option and move ahead to the next step.
It is based on a single question, ‘How likely are you to recommend our company/product/service to a friend or colleague?’
After that, you’ll need to enter the license key and click the ‘Verify’ button. You can easily find the key in your account area.
Do you want to create a Net Promoter Score (NPS) survey in WordPress?
The UserFeedback plugin will now ask you to enter an email address where you can receive responses from users.
Alternatively, you can also use the WPForms block to add the NPS form anywhere on your website.
Due to the popularity of NPS surveys among businesses, there are numerous very expensive survey tools that will charge you hundreds of dollars per month. These solutions are not very affordable for small businesses.
Setting Up UserFeedback Plugin in WordPress
UserFeedback also offers a Targeting addon that lets you select what type of devices and which pages the NPS survey will appear on.
If you click on the existing fields in the form, then you’ll see more options for customization.
Simply click the ‘+’ button to add the WPForms block. After that, select your form from the dropdown menu.
For instance, you can change the text for each question and make it a required field.
From here, you’ll need to go UserFeedback Addons from the WordPress dashboard.
Viewing Your Net Promoter Score Results
You can edit these conditions according to your survey needs. However, if you’re just starting out, then we recommend using the default settings.
Next, the NPS survey will be created for you. The template will automatically add a question and rating scale for you.
You can change the text of the message. Once that’s done, simply click the ‘Next Step: Settings’ button.
In this article, we will show you how to easily create a Net Promoter Score® survey in WordPress and how to properly use it to improve your business.
What is Net Promoter Score?
WPForms will now display your total Net Promoter Score along with the number of promoters, detractors, and passives. It will also break down the results into beautiful charts, bars, and graphs.
You can enter your email address to receive responses to the survey. The plugin also lets you set up conditional logic for receiving notifications.
When you’re done, simply click the ‘Next Step: Publish’ button.
Don’t forget to click the ‘Save and Publish’ button.
Once the addons are installed, you can then activate them.
Besides that, there is also an option to edit the thank you message that users will see when they submit the survey form.
After that, a popup window will open.
WPForms is a paid plugin, and you will need at least their Pro plan to access the surveys addon used in this tutorial.
You can simply click the ‘Embed’ button inside the form builder to get started.
WPForms will now load the form builder interface with some typical survey form fields.
Adding Your Net Promoter Score Survey in WordPress
After entering your license key, you must visit the WPForms » Addons page and locate the ‘Surveys and Polls Addon.’
Here, you can make the question mandatory for users to respond to and enable a comment box.
The plugin is super easy to use and offers pre-built templates to help you set up an NPS survey in no time.
Similarly, you can set up conditional logic for the second question in the survey. By default, WPForms will set the condition for you and only show the field when the score is between 7 and 9.
However, you can edit the question type, and question title, and add a low score label.
Let’s add these conditional fields to your NPS survey form.
Another way you can create Net Promoter Score (NPS) survey in WordPress is by using the UserFeedback plugin. It helps you collect user feedback quickly and easily.
You can change the Survey Status from Draft to Publish or schedule a specific time and date to publish the survey.
You could use OptinMonster to embed the survey form and show it to users who meet certain criteria, such as after they complete a purchase in your WooCommerce store.
Customers who respond with a score of 9 or 10 are called ‘Promoters’. These are your brand’s most loyal customers and are highly likely to purchase again and recommend your business to others.
Customers responding with a score of 7 or 8 are called ‘Passives’. They can be either promoters or detractors and are less likely to actively recommend your business and products to their friends or colleagues.
Net Promoter Score is a popular method to measure customer loyalty, so you can improve your brand image, find new product ideas, and provide better customer service.
You can now save your changes and visit your website to see the form in action.
After a few users have filled out the form, you can go ahead and check your score.
Next, you should see your NPS survey form embedded in the content editor.
Simply enter a name for your new page and click the ‘Let’s Go’ button.
Upon activation, the plugin will launch the setup wizard. You can click the ‘Start’ button to begin.
Go ahead and click on the ‘Install Addon’ button. WPForms will now install and activate the addon.
Next, you’ll see 2 options to embed the NPS survey. You can create a new page or select an existing page.
Now repeat the process for other questions in the form. Don’t forget to save your changes.
We’ll choose the ‘Create New Page’ option for this tutorial.
Enabling this will show a minimized version of the survey widget. Once you’re done, simply click the ‘Next Step: Notifications’ button.
You can scroll down and add more questions if you want to your NPS survey.
To do that, head over to WPForms » All Forms from your WordPress dashboard and click on the ‘Survey Result’ link under your Net Promoter Survey form.
Simply click the ‘Add Question’ option and select the question type you’d like to add.
Adding Conditional Logic to Net Promoter Score Survey Form
Once the plugin is set up, then you can head to UserFeedback » Settings from the WordPress dashboard.
In the next step, you’ll see notification settings for your NPS survey.
Now, whenever a user selects a score between 0 to 6, they will see another form field asking for their feedback.
We hope this article helped you learn how to easily create a Net Promoter Score (NPS) survey in WordPress. You may also want to see our article on how to choose the best WordPress hosting and how to get free SSL certificate for your WordPress site.
We only want to show this field to users responding with a score between 0 and 6. To do that, we will add conditional logic to this form field.
Net Promoter Score is a management tool that helps businesses measure customer loyalty. The idea was first introduced in 2003, and more than two-thirds of Fortune 1000 companies have adopted it since then.
For instance, you can show the survey on desktop, tablet, and mobile. Plus, the plugin will show it on all the pages by default. However, you can edit this and set up conditions on which the survey will appear.
Let’s see how you can create one in UserFeedback.
Next, you can create a new survey by going to UserFeedback » Surveys page and clicking the ‘Create New’ button.
That’s it! You can now visit your website to see the NPS survey in action. It will open as a popup in the bottom right corner.
Go ahead and enable the features you’d like to use and move to the next step.
The first thing you need to do is install and activate the WPForms plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.
After that, you can enable Google Analytics tracking if you have MonsterInsights installed.
It is the best Analytics plugin for WordPress and helps install Google Analytics in WordPress without editing code or hiring a developer. MonsterInsights also helps set up advanced tracking features like form conversion tracking.
First, select the question after the NPS scale. Next, switch to the ‘Smart Logic’ tab from the menu on your left and click the ‘Enable Conditional Logic’ toggle to enable the option.
Here, you can set the display time for your NPS survey. For instance, there are options to show the survey after a delay, when a user is about to abandon a page, or when a user scrolls halfway through the page.
Here is how it works.
The Additional Templates addon will unlock 20+ survey form templates in the UserFeedback plugin. While the Question Types addon will add all question types for your feedback surveys.
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Next, you can install the ‘Additional Templates’ and ‘Question Types’ addons by clicking the ‘Install Addon’ button.
For this tutorial, we will use the ‘NPS Survey Simple Form’ template.
Go ahead and choose the ‘NPS Survey’ template.
You can use that feature to ask users for more feedback based on their answers.
WPForms will add the logic by default. However, you can edit the rating for which you’d like to show the survey question.
The answer is provided on a scale of 0 to 10.
Next, the plugin will ask you to build your first feedback survey.
Upon activation, you need to visit the WPForms » Settings page from your WordPress to enter your license key. You can find this information under your account area on the WPForms website.
WPForms offers lots of prebuilt form templates. You can simply search for an NPS form template from the search bar on the left.
Your final NPS score is calculated by subtracting the percentage of detractors from the percentage of promoters. The overall score ranges from -100 to 100.
You are now ready to create your first Net Promoter Score survey form.
Creating an NPS Survey Using UserFeedback
A score of -100 means all customers are detractors, and a full 100 score means all customers that took part in the survey were promoters. Normally, a score of positive numbers (0-40) is considered good, and a score of 50 or above is considered excellent.
Lastly, you can scroll down and view the ‘Start Survey Minimized’ setting.
When that’s done, you can click the ‘Exit to dashboard’ button.
Similarly, you can also ask users giving a score between 9-10 to leave a testimonial and ask for their permission to share it on your website. These are your most loyal customers, and their testimonials can help you add social proof to your website.
First, you’ll need to install and activate the UserFeedback plugin. For more details, please see our guide on how to install a WordPress plugin.
After that, you can enable different features to enable in UserFeedback. These options will depend on your license level.
For this tutorial, we will use the UserFeedback Pro version because it includes customization options, 20+ templates, unlimited questions and responses, and more. However, there is also a UserFeedback Lite version that you use to get started for free.
For example, you can ask users who select a score between 0-6 to give you another chance to make things right. These customers are unhappy, and asking them for an opportunity to make things right will help you improve your relationship with these customers.
After your form is live, WPForms will start calculating your Net Promoter Score based on survey results. You can send the NPS survey link to your customers using an email marketing service to encourage them to fill it out.
You can use the feedback from users to improve your product, add new features, as well as offer support to unhappy customers, and turn them into loyal brand evangelists.
Method 2: Creating NPS Survey in WordPress using UserFeedback
Users who answer with a score between 0-6 are considered ‘Detractors’. These customers are unhappy with your business and are least likely to purchase or recommend your business.
Your Net Promoter Score survey form is now almost ready. Simply getting the score is not very helpful because you don’t know why these customers are unhappy or happy.
Simply enter your email address and click the ‘Next Step: Publish’ button.
In the final step, the plugin will install everything, including the UserFeedback widget, addons, and other integrations.
This is a drag-and-drop form builder where you can just point and click to edit any existing form fields or add new fields from the left column.
From here, the plugin will show multiple survey templates to choose from.
Head over to WPForms » Add New from the WordPress admin panel to create a new form. First, you must provide a title for your form, then select a form template.