Prospective clients want to see more than just the best examples of your work.
Research is another skill that’s necessary regardless of industry.
Examples of hard freelancer writing skills include:
- SEO: All freelance writers should have a solid understanding of how to optimize content for search engines. This includes an ability to keep SEO skills updated and in line with current best practices.
- Bookkeeping: As a freelance writer, you’re responsible for billing, collecting payments, and managing taxes. That said, knowledge of how to manage money is a must.
- Computer Knowledge: You’ll run your freelance writing business via computer. An understanding of computers, word-processing software, popular content management platforms, and more is essential.
- Client Outreach: Freelancer writing skills that help you connect with existing and potential clients are non-negotiable hard skills to have. That’s because freelancers are responsible for finding, connecting with, and getting hired by all of their future clients.
- Business Management: As a freelancer, you’ll be responsible for every aspect of running your business, making sure deadlines are met, and ensuring you’re a success.
- Basic Coding: Many freelance writers do work that requires them to format content for a client’s website, post it to their content management system of choice, or both. This makes basic working knowledge of HTML and CSS, for example, very helpful to have.
- Scheduling: Your success as a writer will depend on your ability to set, maintain, and adjust your schedule on an ongoing basis.
Soft Skills
Although some freelance writers decide to maintain a “do it all” approach to their writing throughout their careers, many eventually niche down and focus on one or more types of writing moving forward.
You’ll need to help your clients leverage it to showcase their brand’s unique personality, engage with their clientele, and offer better customer service.
4. Word Processing
Consumers want and expect to have ongoing relationships with the brands they buy from, and social media is the most efficient way to do that.
As any experienced freelance writer can tell, most of the projects you’ll tackle will be for some purpose that involves digital marketing.
It’s your proof that you’re the best person for the job, as well as the most effective way to showcase what you can do.
That said, you need freelancer writing key skills that will help you understand and master how digital marketing works.
One popular way to do this is via guest post opportunities, so don’t be afraid to leverage your existing or potential network.
Start a blog
So, someone with the freelancer writing skills to tackle long-form content effectively is worth their weight in gold.
If you don’t already use a trusted proofreading tool like Grammarly, you should definitely start, as such tools offer writers many ways to improve their content quality.
That’s because it’s not truly the efficiency of a product or service that triggers a consumer to make a purchase.
So, what exactly is the difference between hard skills vs. soft skills? And why are they so important for a freelance writer?
Hard Skills
Many companies offer e-books in exchange for contact information as a way to build their email lists and generate leads. Others sell them as valuable products in and of themselves.
3. Email Writing
A strong standalone writing portfolio – whether it’s hosted on your website or your favorite freelancing platform – shows off a bit of everything you can do.
They also know how to make other people feel comfortable and potentially even forget that they’re being interviewed instead of merely speaking with a trusted friend.
11. Formatting
In fact, all freelance writers can benefit from taking a page out of the expert journalist’s book.
Storytelling isn’t just an essential skill for creative writers, poets, and novelists. It’s also one of the most important freelancer writing skills for copywriters and content writers.
Although criteria will differ from project to project, long-form content is generally 2,000 words or longer. It’s also extremely well-researched, fully SEO-optimized, and detailed.
2. E-Books
Interviewing isn’t just about being able to talk to people. It’s also about getting the information you need to make your article more effective.
Niching down lets you deepen your knowledge of the formats you choose, potentially making you more valuable to potential clients.
Although some of the writing you do for clients might come attached to a byline, much of it will likely be ghostwritten instead.
Most successful freelance writers have a basic understanding of search engine optimization as it pertains to using keywords, developing meta descriptions, and formatting articles for SEO best practices.
Frequent reading is another way to improve your grammar and get better at unlearning bad grammar habits.
But if you’re serious about becoming truly indispensable to your clients, you’ll want to take things up a notch or two. Search engine algorithms change constantly, so the best SEO practices do too.
Desirable soft freelancer writing skills to have:
- Communication: Freelance writers need to be good at more than just the nuts and bolts of writing. They also need to excel at helping clients accomplish their tasks, managing expectations, and keeping team members in the loop.
- Self-Discipline: As a freelancer, you’ll be your own boss. This means you’ll manage your time efficiently, make sure that you meet deadlines, and keep yourself productive.
- Stress Management: When you work for yourself, it’s easy to become overworked, stressed, and potentially burnt out. That said, the ability to monitor and manage stress is a must-have.
- Receptiveness: All freelancers must know how to take criticism with grace and levelheadedness, without seeing it as a personal attack. It’s your job to keep your clients happy, and criticism helps you learn to do that more effectively.
- Responsiveness: Clients need to know that they can count on you to respond to messages and questions in a timely manner. Responsiveness and a willingness to be reachable are a must.
- Professionalism: Freelancers may be in business for themselves, but they’re still professionals, so it’s important to behave accordingly. Professionalism involves striking that perfect balance between formality and friendliness.
- Problem-Solving: Freelance writers run into unexpected situations all the time, and it’s important to know how to be on your feet. Expert problem-solvers are especially well-suited for the freelance writer life.
Writing-Specific Freelance Skills
If you want to be seen as an expert writer, you’ll need to hone advanced freelancer writing skills like tone, voice, concise language, analysis, and flow.
However, it’s also a good idea to develop additional skills that make someone better than average at content management.
It’s the story behind it that does the convincing – the picture of what that person’s life could be like if they only had this game-changing option in their corner.
2. Digital Marketing
Some of these writer-specific skill sets can include, but are not limited to, the following:
1. Content Writing
Everyone wants to know how to make more money and manage the money they already have more efficiently, so there’s a lot of potential work out there for a good finance writer.
These are teachable or measurable abilities and skills that are crucial for successfully performing a particular job.
And if you’re a company looking to hire the best freelance writers out there, you can try WriterAccess for free when you sign up for a two-week trial today!
Wrap up
Here are some portfolio tips to keep in mind.
Know what to include
Practice makes progress, so simply spending time typing is really the best way to improve your speed, especially over time. But learning and applying best typing practices can help a lot as well.
5. Content Management
It’s the best way to ensure content is written and formatted in a way that works well with the client’s system of choice.
Effective interviewers bring to the interview a list of possible questions, as well as notes on how they plan to approach the process
Every freelance writer needs a portfolio to showcase their best work to potential clients.
However, it’s also the type of product that calls for readable, approachable content capable of explaining a company’s services to prospective customers effectively.
However, landing page writing is also a challenging niche, so many freelance writers decide to pursue it after they’ve become highly knowledgeable in one or more topics.
5. Personal Finance Writing
Interviewing skills are especially important for freelance writers who write journalistic or comprehensive research pieces.
Always use trustworthy sources when conducting research, and check your facts before including them in your content. Leverage good tools – like BuzzSumo, to name just one – to stay on top of key trends as well.
9. SEO
These include developing an understanding of analytics, polishing one’s communication skills, and staying up to date on current industry trends.
6. Advanced Writing Skills
Whether you want to be a blogger, copywriter, content writer, or SEO Google expert, you will need certain skills to further your freelance career.
You also have to be able to emulate a company’s brand voice and help the target audience feel as if the content had been written specifically for them.
7. Grammar
They also want to see samples of what you’ve written lately, so they know you’re still available and active as a writer.
Making Money as a Freelance Writer
The important thing to remember is that building these skills takes practice and focus.
While you may not become an expert overnight, you can certainly become better at any skill that you put time and effort into.
However, while any type of reading is helpful and recommended, you also want to make sure to read plenty of the type of content you write for your clients.
8. Research
The ideal finance writer also has the right personal freelancer writing skills for the topic. You need to be detail-oriented, good at research, and meticulous about checking your facts. However, you also need a knack for making dry or complicated topics approachable.
6. Digital Marketing Writing
Email marketing also remains one of the primary ways businesses stay in touch with their customer base.
Like long-form content for blogs and websites, e-books are wonderful resources for information seekers who really want to explore a particular topic.
It’s important to note that freelance writers need skills and traits that might not necessarily apply to a graphic designer, video editor, or accountant.
These are not to be confused with innate qualities or natural skills that may make someone a better fit for a particular job.
Blogging is a straightforward and effective way to show potential clients what you can do, so if you don’t already have a blog, it’s time to start one.
So, when choosing what to include, make sure you select pieces that demonstrate your:
- Diversity as a writer
- Ability to connect with a target audience
- Professionalism
- Unique writing style and focus
Pursue guest writing opportunities
If it doesn’t sound quite right read aloud, then it could likely use some edits to help it flow better and sound more natural.
3. Social Media
People read differently on the web than they do when reading books, newspapers, and similar written material. They’re generally looking for specific information, so they scan web content to find what they need.
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Individuals who want to further their freelance writing business need different hard and soft skills depending on what services they provide and what specific industries they are focused on working with.